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Research papers

Innovative methodologies to understand consumers in the e-commerce era

This presentation describes innovative methodologies, which include text analysis-based potential user observation, B2C user shopping experience investigation and user portrait ethnographic research, to understand consumers' behaviors in the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Sharong Chow, Raymond Liang, David Shi, Sunny Liang, Paco Yip
Company: Consumer Search Group
April 17, 2012
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Citation

Chow, Liang, Shi, Liang and Yip (2012a, April 17). Innovative methodologies to understand consumers in the e-commerce era. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/innovative-methodologies-to-understand-consumers-in-the-e-commerce-era